The conversations stayed surface-level. The energy felt performative.
And the depth we were longing for (the kind that builds real trust and real support) was missing.
What we wanted wasn’t more visibility. We wanted belonging.
But more often than not, we left craving something deeper.
We had both tried to find connection the way we were told to: joining networking groups, showing up to events, exchanging polished elevator pitches, hoping this would be the room where it finally clicked.
We talked about the late nights.
The constant second-guessing.
The tension between loving what you’re building and quietly wondering if it’s supposed to feel this heavy.
We talked about the magic, and the messy middle no one posts about.
And most of all, we talked about the loneliness.
Because even surrounded by people, building something that matters can feel isolating in a way that’s hard to explain unless you’ve lived it.
In January 2024, we found ourselves sitting together at ModernWell in Minneapolis — coffee in hand, laptops closed — talking the way only founders do when the guard finally drops.